U.S.A. / New York:

[1] : F.W. Woolworth & Co. (1878 until 1998)

The company of Franklin Winfield Woolworth sold discounted general merchandise for five or ten cents a piece and thus helped to coin the term 'five-and-dime stores'. Woolworth's was one of the first American retailers to put merchandise out for the shopping public to handle and select without the assistance of a sales clerk, thus greatly saving on employees which of course dropped costs, in turn again allowing cheaper products. Woolworth opened his first store 1878 in Utica/New York, but the store failed within a year. However the second store opened on June 21st 1879 in Lancaster/Pennsylvania became a success and soon Woolworth brought his brother Charles Sumner Woolworth into the business, together opening more stores. In 1910 Woolworth commissioned the construction of the Woolworth Building in New York City, the building was completed in 1913 and remained the tallest building in the world until 1930. It also served as the company headquarters until it was sold in 1998 by the Venator Group, by then 'F.W. Woolworth Co's successor.

Mark Comments

The rhombus mark containing the letter 'W' was a company-dictated marking which foreign suppliers had to use on items made for Woolworth. The gold or blue-colored mark can be found with various country of origin additions as shown below; rumour has it that one version was used in red but I was unable to track one down so far.

Marks

Image 1-01

Early golden rhombus from around 1905 containing the letter 'W' but without any country-of-origin addition.

Image 1-02

Pre World War II example of the mark with 'SILESIA'.

Image 1-03

Used around 1950, here over 'BAVARIA' on the 'BLAU-GOLD' series sold by Woolworth's Germany.